A new home and garden portal from SPC Digital, MyHomeIdeas.com the digital arm of Time Inc.’s lifestyle subsidiary Southern Progress Corporation, will give away a luxurious Idea House in a sweepstakes that will run from August 1 to September 30, 2008. Individuals can enter once per day for a chance to win the prize package worth $1 million. The winning entry will be announced mid-October, and the lucky sweepstakes winner will receive a coastal home located in WindMark Beach, developed by The St. Joe Company in the Northwest Florida town of Port St. Joe. For a chance to win and for complete contest rules, go to: myhomeideas.com/myhome/homegiveaway.

The Idea House Giveaway is a cross-platform program with online, print and on-location components. MyHomeIdeas.com introduced a new channel on the Web site called “Home Giveaway,” which showcases ongoing original content and updates on the project. Online features on the WindMark Beach Idea Home will include floor plans, before and after images, interviews, footage with the architect and designer, a virtual 360-degree tour, extensive photo galleries detailing unique design elements, color and more. Interactive elements will include a blog where visitors can post feedback.
Promotional advertising for the sweepstakes is appearing in the July, August and September issues of select Southern Progress and Time Inc. magazines and will run in Web sites across Time Warner properties.
The aptly named Idea House will serve as a public showcase for innovative lifestyle and design ideas. Visitors to MyHomeIdeas.com will find hundreds of practical take-away decorating techniques from the home that can be easily applied to anyone’s living space, no matter what your style or square-footage. Read the rest of this entry »